Playful packaging

This project is one of my favorite projects because it really showed me how great a concept can end up when all the small details come together. The project was to choose a restaurant in the neighborhood Sant Antoni in Barcelona and change it into a new tapas restaurant, with tapas take-away. It was a one-week project which was a challenge because I didn't have the time to do a lot of research. So instead my process consisted of walking around in the neighborhood to gather feelings and insights for me to use when choosing keywords for the new restaurant identity.

Topic: Concept Development, Packaging, Identity

After gathering fast insights and choosing a visual path I made 2 personas to show 2 different type of customers at the new tapas restaurant. These I used in my designproces to design a concept for them.

I chose to make a social, fun and playful concept and after creating the personas I started getting ideas about turning the packaging of the food into a game. Which led to the following ideas and sketches:

The packaging ended up being a game of Battleship you can bring to the park, the sea or at home - the options are many.

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