







In August 2017 I had a conversation with a friend about why Århus didn’t have a light festival. We decided to do some research and got in contact with light artists and people from the culture and festival industry to share our ideas - and we decided to give it a try. So for my graduate project on VIA Design I combined the festival concept development, which we were already were doing, with an assignment about visual concept development of a light festival. This project included research about other festivals, trend research, visual style research, user journey mapping, experience design, and identity design and production consisting of name, logo, posters and SoMe style.